Juicy Chemistry

At Juicy Chemistry, we’re no strangers to questioning the status quo around organic beauty. Over the years, we’ve been able to prove just how potent and efficacious organic formulations can be with our clinically proven range of skin and hair care products.

Driven by traits like Trust, Traceability, and Transparency, over the years of our existence, we were asked by our customers to venture into the world of color cosmetics to provide skin-loving alternatives for their everyday makeup rituals.

Lockdown in 2020 gave us an opportunity to dive deep into the world of makeup. Through our research, it became increasingly clear that makeup came with a trade-off – you can either have high-performance makeup that is formulated only for efficacy or natural formulations that lack the efficacy.

It helped us identify a gap, an actual problem, and we knew what we had to do next – curate a range that was equal parts high-performance and skin-loving formulas, all of that wrapped up in a natural organic formulation.

It has been a project that has seen us scour through hundreds of formulations, a mountain of compliance, and paperwork to bring you 120+ SKUs. Color Chemistry is the result of 24 months of intense research to launch products across 15 categories comprising a 10-member core team, 4 manufacturing locations, 3 consulting firms, and 2 award-winning makeup artists to bring you one high-performance product range that is high on quality, organic, sustainably packaged and ethically sourced.