At Juicy Chemistry, we’re no strangers to
questioning the status quo around organic beauty. Over the years, we’ve been
able to prove just how potent and efficacious organic formulations can be with
our clinically proven range of skin and hair care products.
Driven by traits like
Trust, Traceability, and Transparency, over the years of our existence, we were
asked by our customers to venture into the world of color cosmetics to provide
skin-loving alternatives for their everyday makeup rituals.
Lockdown in 2020 gave
us an opportunity to dive deep into the world of makeup. Through our research,
it became increasingly clear that makeup came with a trade-off – you can either
have high-performance makeup that is formulated only for efficacy or natural
formulations that lack the efficacy.