Gillette

King Camp Gillette and his amazing razor were the first
disruptors of the grooming category as well as the barbershop industry. Men’s
facial trends were changing rapidly in the late 1800s. Long beards were out
while clean chins and cheeks and a well-manicured mustache were in. To achieve
this look, men could go to a barber two to three times per week or shave
themselves, which could be a dangerous undertaking.

Standing at his sink in the early morning, King C. Gillette
realized his permanent blade razor was dull and required professional
sharpening. In that moment of frustration, he saw that the only necessary part
of his blade was the finest part of the tip. He quickly envisioned that tip on
a flattened piece of steel, sharpened on both sides, produced at such a low
cost that it was easily and quickly replaceable. King C. Gillette’s new,
disposable razor blade and handle promised men safety and personal freedom to
achieve the looks they desired.

King C. Gillette's vision has inspired more than 100 years
of innovation to bring you the best shave in the world. And, we’re not done yet.