Auric

Auric is a beauty and wellness brand rooted in the ancient science of Ayurveda, offering plant-based solutions inspired by India’s timeless traditions. As a digital-first, direct-to-consumer (D2C) brand, Auric has established a presence in both India and the United States, catering to the modern, health-conscious consumer.

The brand’s journey begins with its range of natural, low-calorie beverages—designed as an entry point to seamlessly integrate wellness into the lifestyle of millennials. Auric uniquely bridges the gap between aspiration and convenience, combining the logic of the West with the wisdom of the East.

Auric products embody the best of both worlds, standing at the intersection of supplement benefits and grocery convenience—making wellness simple, accessible, and effective for everyday life.