Asaya

With a rich 20-year experience in consumer brands, entrepreneur Neeraj Biyani, ex-Paper Boat, started Asaya, a luxury skincare brand that focuses on

developing researched, dermatologically and clinically tested, high-performance skincare for melanin-rich Indian skin. It caters Indian skin's specific needs, ranging from hyperpigmentation, acne, lower moisture retention and more.

Safe, effective, cruelty-free; free of phthalates, sulphate, PABA, and animal-derived ingredients–Asaya's formulations are certified by Made Safe Australia and Toxic Free Australia. The colours in Asaya’s packaging are a nod to our vibrant roots, and black & white, to the universality of melanin’s stories.