Mark and Tom started PI to
inspire people to live a more active lifestyle with natural nutritional support
products and to serve the community by giving back through PI’s charity
commitment. They saw a void in the market for natural, high-performance, clean,
and robust active-lifestyle nutrition at a great value. Further, they
understood the need to create products with meaningful, efficacious formulas
that don’t use overhyped claims or unproven ingredients.

They realized that customers
are often misled and confused by many of the products on the market today.
These products make overhyped marketing claims, have junked-up formulas, and
are promoted by “juiced-up bodybuilders.” They saw a need and knew they could
do it better. So, they created a brand that they—and customers—can believe in.
Then they put their names on the label to show their commitment to quality and
their pride in the products!

PI started with a commitment to
giving both the everyday person and the hard-core athlete better products with
honest marketing that uses actual customers. The words performance and inspired fit
perfectly.