TRESemmé understands how great hair gives you the confidence
to walk taller every day. Delivering that feeling has driven TRESemmé since
Edna L. Emmé founded the brand in 1948. She embodied this confidence; the
perfect role model for inspiring modern women today. Intelligent and beautiful,
Edna was a rule breaker and entrepreneur, a powerful package who was admired
for her beauty but remembered for her intelligence and tenacity.

 She was also a trailblazer for women in the workplace.
Rising from the machine floor to the boardroom, she became vice-president of
the Godfroy Manufacturing Company, a rare achievement in an age when executives
were almost exclusively men.

 It was at Godfroy that Edna launched TRESemmé – originally
developed as a salon range for strong, smooth hair, and named after Edna, with
a well deserved play on the French for ‘much-loved’. Having worked as a
hairdresser in her sister’s salon, she knew how great hair boosts confidence.
So at a time when professional products were just available in salons, it was Edna
who had the vision to bring professional-quality hair to women at home – making
hair history by introducing TRESemmé to the public.