Plum 5% Niacinamide Face Serum is perfect for those new to serums and actives. Formulated with 5% Niacinamide, it's ideal for sensitive and combination skin types. Enriched with rice water for skin-brightening and an amino acid complex for nourishment, this lightweight serum helps maintain clear, smooth, and hydrated skin.

Primary Benefits:

• Improves Skin Texture & Clarity: Niacinamide reduces the appearance of pores and blemishes, leaving skin smoother and clearer.


• Brightens Skin Tone: Rice water enhances skin brightness and fights dullness for a natural glow.


• Hydrates & Nourishes: The amino acid complex provides deep hydration while supporting the skin barrier.

Secondary Benefits:

• Soothes Irritated Skin: Niacinamide calms redness and irritation, making it ideal for acne-prone or sensitive skin.


• Prevents Moisture Loss: It strengthens the skin's barrier, helping to retain moisture and prevent dehydration.

Housed in a sleek, easy-to-use dropper bottle, the serum has a lightweight, watery texture that absorbs quickly without leaving a sticky or heavy residue. Its minimalist design makes it travel-friendly and ideal for daily use.