In 2023, my childhood friend Spriha and I embarked on an unexpected journey that led us to create "Routinely." Growing up together in Jaipur, we never imagined that our shared experiences would one day inspire a venture aimed at addressing widespread vitamin deficiencies in India.

The idea for Routinely was born out of my struggle with extreme vitamin deficiencies. This experience made me realize the critical need for reliable and effective supplements. As mindful and conscious consumers, Spriha and I were frustrated by the misleading labels and poor quality of the available products. This frustration drove us to take matters into our own hands.

Together, we founded Routinely, a brand rooted in our commitment to honesty, transparency, and quality. We believed that consumers deserved better, and we set out to create products we could stand behind with pride. Each supplement we offer is crafted with care, ensuring it meets the highest standards of efficacy and trustworthiness.

Routinely is more than just a business for us; it’s a testament to the strength of our friendship, our initiative, and our ability to transform personal challenges into opportunities for positive change. Through Routinely, we aim to provide a means for people to prioritize their health in their daily routines. We offer not just supplements, but a pathway to better health and well-being, helping others lead healthier lives with confidence and peace of mind.