Back in 2015, Tarun had an accident and ended up with a sore eye. As we know in India, everyone is a doctor. Someone suggested that I put a brewed but lukewarm green tea bag on my eyes to reduce the puffiness. To my surprise, the puffiness actually went away. I did a bit of research and found that the caffeine in the green tea had an amazing effect on my swollen eye. Thus began the story of mCaffeine. We are India’s first caffeinated personal care brand with an exciting range of caffeinated products for young and aspiring millennials.

We are a 100% vegan and cruelty-free, PETA-certified brand. We have achieved zero plastic footprint to do our bit for the environment. We have pledged to eliminate our plastic pollution by partnering with a Central Pollution Control Board (CPCB) authorized recycler to recycle more plastic than we use.

Our products are FDA-approved, Made Safe, and dermatologically tested, with no SLS, parabens, silicones, or mineral oils. We believe in confidence over all skin and body biases. Redefining the age-old notions of beauty associated with color, we never sell insecurities. We have vowed not to make fairness products.

At mCaffeine, beauty has no color or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now—a lifestyle. You are bold, young, and confident.