BRAND MANAGER

We are Worthy Cart. A new concept marketplace for Beauty & Wellness Products!

We're in the exhilarating launch phase, assembling a squad of Worthy Finders who thrive on innovation, disrupting norms, and transforming the consumer landscape.

Our culture is rooted in Trust, Accountability, and limitless Growth. Picture yourself in a prime office location, surrounded by vibrant colleagues who redefine fun. Positions are filling fast, so seize the opportunity to be part of our ground breaking journey.

Don't wait, apply today! Let's create a world of mindful spending and genuine value together.

Job Summary

We are seeking a highly skilled and experienced Brand Manager to join our Team. As the Brand Manager for our Beauty and Wellness E-commerce Marketplace, you will lead the development and execution of brand strategies to drive customer acquisition, loyalty, fostering brand partnerships, and sales. This role involves collaborating with cross-functional teams, managing brand campaigns, and ensuring a seamless and compelling online shopping experience.

Key Responsibilities

Strategic

1. Brand Strategy Development

• a. Market Analysis: Work closely with the Brand planner to conduct thorough market research to understand consumer behaviors, competitive landscapes, and market trends.
• b. Brand Positioning: Develop and refine the brand's positioning within the market, identifying unique selling propositions.

2. Brand Planning and Execution

• a. Annual Brand Plans: Develop comprehensive annual/quarterly/monthly brand plans that outline strategic objectives, marketing initiatives, and budget allocation.
• b. Campaign Execution: Oversee the implementation of marketing campaigns across various channels, ensuring alignment with brand objectives.

3. Budget Management

• a. Budget Planning: Develop and manage budgets for marketing and promotional activities.
• b. ROI Analysis: Evaluate the return on investment for various marketing initiatives to optimize future spending.

Development

1. Content Creation

• a. Design and develop content for the platform, Social Media Handles, Print Collaterals and BTL activations
• b. Identify & Build a team of videographers and photographers to develop content for social media, not limiting to Reels, Gifs, Videos, Fire side chats etc

2. Product Mix and Launch

• a. New Product: Collaborate with Growth & Category Managers to introduce new products or variations to meet consumer demands.
• b. Launch Strategies: Plan and execute effective launch strategies for new products/brands, including influencer activation and promotional campaigns and road shows/events.

3. Crisis Management

• a. Risk Assessment: Identify potential risks to the brand's reputation and implement strategies to mitigate crises.
• b. Communication during Crises: Act as a spokesperson for the brand during crises, ensuring transparent and effective communication.

4. Retail and Merchandising Support

• a. Merchandising Strategies: Work with retail teams to develop effective in-store merchandising strategies.
• b. Point-of-Purchase Displays: Implement point-of-purchase displays and promotions to drive sales.

5. Sustainability and Social Responsibility

• a. Brand Values: Integrate sustainability and social responsibility into the brand strategy, reflecting the company's values.
• b. Community Engagement: Develop initiatives that align with the brand's commitment to social and environmental responsibility.

6. User Experience Optimization

• a. Work closely with the user experience (UX) and user interface (UI) teams to enhance the online shopping experience.
• b. Analyze & monitor website data and customer feedback to identify opportunities for improvement in navigation, design, and functionality.
• c. Collaborate with the customer experience team to ensure that the brand promise is reflected in all customer interactions and touch points.

Reporting & Collaboration

1. Brand Performance Analysis

• a. Market Performance: Monitor and analyze market performance, sales data, and consumer feedback to measure the effectiveness of branding strategies.
• b. Competitor Analysis: Stay abreast of competitors' activities and market dynamics, adjusting strategies accordingly.

2. Consumer Insights

• a. Consumer Research: Conduct consumer research to understand preferences, behaviors, and perceptions.
• b. Feedback Incorporation: Use consumer insights to refine products mix, and marketing strategies.

3. Brand Health Monitoring

• a. Key Performance Indicators (KPIs): Define and monitor KPIs to assess brand health and performance.
• b. Brand Equity: Implement strategies to enhance and protect brand equity.

4. Collaboration with Cross-Functional Teams

• a. Cross-Functional Collaboration: Work closely with growth managers & category to ensure cohesive brand strategies.
• b. Internal Alignment: Align internal teams with brand objectives, ensuring a consistent brand experience.

Qualifications and Skills

• Bachelor's degree in Marketing, E-commerce, Business, or a related field. Master’s degree is a plus.
• Proven experience as a Brand Manager in the beauty and wellness sector with a focus on e-commerce.
• Creative thinker with a keen eye for design and branding.
• Knowledge of Design Tools, AI tools, Video editing tools.
• In-depth knowledge of e-commerce platforms, digital marketing trends, and online consumer behaviour.
• Strong project management and organizational skills.
• Understanding of Programmatic, Biddable Media,SEO, SEM.

Reporting

• • Brand Manager would report into the founders and work closely with Category Managers. In addition work alongside Brand Planners, Brand manager and Media & SEO Teams.

Job Type: Full-time