Asara is a new London-based brand curating high-end skincare and haircare products. All our products are cruelty-free, organic, and rich in vitamins. We follow a stringent process to select products, conducting market research to meet consumer needs and offering a perfect assortment of luxury skincare. Our team meticulously studies the medicinal properties of ingredients to ensure our products are safe, non-toxic, and highly effective. We use active ingredients and bio-actives to create pure, concentrated formulas, tested on real people, not animals. Our products combine essential vitamins, minerals, and botanicals to restore skin to its optimum health and vitality.